Are your sales people making a lot of calls that end up in voicemail....you need a voicemail strategy -Voice Drop

Peter Inston
20 minutes ago
2 min read

Some sales organisations never leave any voicemail. This is a mistake. If people have their voicemail enabled then they expect you to leave a message. You should leave at least one message. Otherwise, your number will likely be marked as SPAM and your reputation suffers.

Leaving voicemails can be a tedious and time consuming business if you have to do it on 30-50% of calls you make. An hour of your day could be just talking to an answering machine! Then you have to remember, if you left a message before, to leave a slightly different message the next time. At some point you need to decide to finish up and leave a final message .

Now this is very important: Through all this, you MUST note in your CRM that you hit voicemail, what message you left and what the call-attempt number was for the call. This is so you can determine which voicemail message is getting the best callback response from your customers. After that, you must set up a follow-up call. Remember, it takes on average six calls to make contact with a customer. If this is the last attempt you will make, leave a "final" message and maybe email the customer to summarise the offer. You need to change the messages left regularly, perhaps even daily. Factors that will determine the new messages include: - The role of the people on the list you are calling - e.g. CEO's - Current offer - The season - e.g. holiday period.

- Callback rate for various messages, with attempt number, as logged in CRM

Coupled with changing the messages regularly, you will need to communicate clearly to your people the exact text to use (will they have difficulty with any of the words or phrases), tone (friendly, professional etc.). And you will need to monitor to make sure they are using the new messages.

Tip: Less than 20 seconds is the best length of a voicemail message.

An interesting thought: Companies are starting to transcribe voicemails to text and automate responses. So bear this in mind when composing your message. At the very least, be easy to transcribe! Be clear, not too fast, concise, not too many names or jargon.

So a good voicemail strategy is imperative for a good sales operation.

Our Voice Drop feature lets you leave a pre-recorded voicemail message into the customers voicemail.

Features of our easy-to-use Voicemail Drop include:

- You can make a new call while the Voice Drop is being left

- save time on every call.

- You can see the call attempt number as you make the call.

- One-click to leave a Voice Drop and.

- Automatic log in CRM of the Voice Drop left and call attempt number.

- Automatic creation of a follow-up call when you leave a Voice Drop.

- Automatically send an email when you click to leave a "final" Voice Drop message

- Define multiple Voice Drops, e.g. "First Call", "Second Call" and "Final Call"

- Record in each agent's voice, or use a shared voice drop

- Easy to re-record the message using any phone. You might have it changed every day !