Your conversations are filled with intelligence. None of it is being used
- Peter Inston

- 1 day ago
- 2 min read
This call is being recorded for quality purposes...
You have heard this many times before, but how do businesses actually use call recordings for quality purposes?
The signals inside those conversations - a customer's frustration, a compliance risk, a sales opportunity - stay buried until someone goes looking. Usually when it's too late.
DT Transcribe for Dynamics 365 is the systematic practice of converting unstructured conversations into structured, actionable business insights — in real time or near real time. It combines speech analytics, AI-powered transcription and sentiment analysis to extract meaning from conversations at scale.
This is different from call recording. Recording preserves conversations for retrieval. DT Transcribe analyses them for patterns, signals, and strategic insights that inform decisions across the organization and puts the conversation text into Dynamics 365.
Most companies approach call data like they’re investigating a crime scene after the fact — reviewing recordings when something goes wrong, pulling transcripts during disputes, running reports at the end of the quarter. By then, the intelligence is historical. The opportunity to act on it has passed.
What DT Transcribe makes possible
Customer retention: Identify churn signals in real time — specific phrases, sentiment shifts, or escalation patterns — and trigger retention workflows before the customer disengages.
Competitive intelligence: Identify mentions of competitor products, pricing, and offers from conversations at scale, without relying on reps to manually flag and report them.
Operational improvement: Identify the root causes of repeat calls, common friction points, and the interactions that consistently produce negative outcomes — then fix them systematically.
Agent coaching: Replace random call sampling with data-driven coaching that targets the specific behavior and call types where improvement has the most impact.
Product and service feedback: Capture unfiltered customer reactions to new offerings, pricing changes, and policy updates as they happen — not weeks later in a survey.
What ROI does DT Transcribe deliver?
ROI from DT Transcribe comes through three channels:
reduced churn (by acting on retention signals before customers disengage),
operational improvement (by identifying and fixing the root causes of repeat calls and escalations)
agent productivity (by replacing random call sampling with targeted, data-driven coaching).
More info : https://www.dynamicstelephony.com/transcription




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